Surfing The Chaos

Abhi Chand
May 31, 2023

I don’t think I can do this.

Nobody cares what I have to say!

Why would anyone want to listen to me?

I haven’t done anything!

Have you ever had any of these thoughts?

Thoughts of self doubt.

Low confidence.

Not wanting to fail in In front of your friends.


Everyone you know.

And not wanting to fail again!

It's the again part that really hurts.

As you know I’ve been building 2 brands from scratch for the last few weeks now…

…and I promised you I will share EVERYTHING that happens.

Here’s what has happened so far.

  1. I picked 2 niches that I’m going to build my brands in.
  2. I have tested 100-odd headlines to figure out what message resonates with my target audience.
  3. Now I’m in Phase 2 of the process: Creating Shorts for proof of concept.

In Phase 2, I have noticed a few things that I think are worth sharing with you.

Fear of Failure

All the thoughts of self-doubt I shared with you earlier have been coming up for me.

I think I know why.

It’s because, at this stage in the process, I can no longer guarantee myself an outcome.

I can make my best possible guess for what I think is the right thing to do

…but now that the predictable part is done, I have to ultimately face the uncomfortable reality of:


There is no guarantee of success.

Knowing that sucks.

What I do might not work.

And I can think of a million reasons for why, as well.

  • I haven’t done this before
  • I don’t know what I’m doing
  • I have no idea how to edit videos
  • and so on

If I didn’t know how to deal with these thoughts, they would have completely wrecked me.

I say that because that’s exactly what happened in the past.

In my previous failed ventures.

But here’s the thing.

Last time I felt this way, I asked Shane about for his take on dealing with uncertainty and self-doubt.

This is what he said:

The truth is: it's all very chaotic and nobody knows the right answer.

We are playing a game that is so complex that the human mind can’t actually comprehend the true complexity of everything.

— Shane

Here is the video of that conversation from my archive.

If you watch the full video above, he mentions that we can create models to deal with the uncertainty (and minimize risk)

…but ultimately the game is so complex that the human mind can’t actually comprehend it.

That’s the truth.

The question is:

What do you do with this?

You can let it stop you.

That’s pretty much the reason why there are so many How to do X articles.

Our base desire to avoid failure drives our actions.

The only problem is that success ≠ avoiding failure.

Success and Avoiding Failure are not the same thing.

We want success.

That’s what we’re chasing.

But our biological programming wants us to avoid failure.

There is only one problem with that:

Failure is a requirement for success.

Avoiding Failure is literally avoiding Success.

In the image above, avoiding any of those steps (failure) means the guy won’t get to the success block.

As cliche as it is, failing is part of the process.

And avoiding failing is guaranteed failure.

So how do we deal with all this and keep making progress towards our goals?

How to NOT Let The Fear of Failure Stop You

There are 2 ways.

  1. Be consistent with what you do, and
  2. A bonus point that I’ll show you later

1. Be Consistent

Just like the guy in the picture above, gotta keep taking the next step every single day.

The issue most people have is they will start a project when they’re excited.

But as soon as the excitement runs out…

…or the first couple things they try don’t produce a win, they stop doing it.

It’s because their focus is only on the white success block at the end…

…not on the next step they have take.

From the 40-50 people that I’ve now worked with personally, this is the thing the winners have that others don’t.

They show up.

They do the work.

They go hard the whole week…

…and then they do it all over again next week.

That’s consistency.

If there was ever a “hidden secret to success”, this is it.

That’s the main difference that I’ve seen in my successful clients.

They also experience all the bullsh*t thoughts, fears, self-doubt, imposter syndrome, and the paralysis of “I have no idea what I’m doing”…

…but the main difference is after they say that to themselves, they proceed to

2. Figure it Out Along the Way (Bonus)

Partially, the secret to success is: 

Just fucking do it. Figure it out along the way.

— Shane

Here's the full video where he says this:

This is another lesson I learned from Shane about how high achievers think differently.

He gave the example of Jason Fladlien who is the Undisputed KING of webinar marketing and has made MILLIONS at this point.

He just started doing it at some point and never stopped.

That doesn’t mean he did the same thing over and over again and expected a different result every time.

He learned along the way:

  • how do I do a presentation online?
  • how do I increase my conversions?
  • what payment software should I use?
  • what should I talk about on the webinar?
  • etc.

He showed up consistently and just did it.

I have seen this to be true in my successful clients as well.

And this is the biggest lesson I have learned from them:

We Don’t Struggle with Doing the Work…

…we struggle with doing it long enough to produce results.

That’s the main struggle we all have.

And along the way our self doubt creeps in…

…or we walk up a few steps of failure…

…and decide that we can’t take it anymore.

That’s when the game ends.

We all have the ability to “Just Figure it Out”.

The thing we miss is to keep going in the absence of results.

That’s what consistency is all about.

My Own Progress

Since we last spoke, I definitely struggled to stay consistent.

BUT… I did post 5 videos each to both my channels.

(that’s a win for me!)

On the Strong Finisher channel, I got around 20 new subscribers.

On the Better Man channel, haven't gotten any traction yet.

Even though I've been trying some sneaky tricks haha!

You won’t believe all the excuses that were coming to my mind when I was creating shorts this last week.

Some of them are outright hilarious!

  • I’ve been eating too much peanut butter and I’m too fat to be on camera
  • I am too dark
  • I look funny
  • I need a better shirt
  • I am saying these things so confidently, who the hell am I to say this!
  • and an endless amount more

When I realized that the fear of failure was paralyzing me...

I decided to focus on following my process instead of my thoughts.

That has helped me come back to what’s important now:

Follow the process long enough to produce results aka

Be Consistent

I am doing that by maintaining a goal to publish 1 short per day on both channels.

(Or at least do my best to post 1 per day.)

What are some ways you overcome your own thoughts of self doubt and fear of failure?

I am always looking to learn and improve myself.

Also, let me know if you want some tips on staying consistent and not “falling off”.

Thanks for your time,


Abhi Chand

About the author

Abhi is super passionate about business and marketing. He loves hitting the gym and working out while also being a bit of a nerd. But the best thing he likes to do is help people win big!

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  • Brandon Dauphinais says:

    Keep it up Abhi!

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