Do it long enough to produce results.
And I have good news (and results) that I want to share with you.
We are going to put our scientific method hat on, and analyze the results we have now.
Plus, we’ll come up with a plan on how to move forward.
Results from Channel 1:
Be A Strong Finisher
Goal: Turnaround a channel that seems to be going nowhere.
Here’s a graph that shows my TikTok and YouTube views for the last 20 videos.
For the first 10 videos in this graph, I was grinding it out.
Coming up with topics I think people will find interesting.
Using up all my passion for business.
And sharing everything I’ve learned so far in business and life.
I was trying my best...
...but the views were stagnant.
And the channel didn’t seem to be going anywhere.
I still talk about things I’m passionate about!
The main difference is that now I know what topics (specifically) people need help with and want to hear about.
I started creating videos on theses data-driven topics and...
These videos started getting views on both TikTok and YouTube.
Take a look below for the exact numbers.
My passion-driven videos were bombing on TikTok and doing so-so on YouTube.
But since I’ve been doing data-driven videos, the views are up on both platforms.
It would be safe to assume that we are definitely heading in the right direction now.
The channel isn’t “saved” entirely just yet.
But it at least seems to be going in the right direction now.
A Note on YouTube vs. TikTok Views
YouTube views are MUCH harder to get!
That’s why I’m valuing them more in my spreadsheets.
In my experience, TikTok guarantees you ~200 views.
YouTube makes you earn every view you get!
That's why you will see me talk about YouTube views as much more valuable throughout this article.
Also, YouTube is still the best online platform to build an audience on.
The fact that our channels are doing well on YouTube is fantastic!
In total I have posted 51 videos so far.
The first 41 were all driven by passion and my desire to do something.
The last 10 have had data injected into my passion and desire to do something.
And its working.
Result: This channel looks like it can be turned around and saved.
- Analyze which topics are getting the most views.
- Create a new batch of 10 shorts around these topics.
- Post another 10 and see what happens.
Results from Channel 2:
Integrated Masculine Man
Goal: Build a brand new channel that takes off in the fastest time possible.
Here’s a graph of my TikTok and YouTube views.
It’s looking good so far.
3 out of 10 shorts have crossed 1,000 views on YouTube.
That’s exactly what we want to see.
The goal has always been to build a brand on YouTube… we were using TikTok to test and see which videos work and get more views.
Interestingly enough, TikTok isn’t getting as many views as YouTube is for the channel.
Here’s the raw data:
There are 2 things we need to pay attention to here.
- The videos are doing good on YouTube
- The videos are not doing good on TikTok
Let’s talk about the first point:
Videos are working on YouTube.
The ultimate goal is to build a brand on YouTube.
We are heading in the right direction here.
All we have to do is keep going and double down on what works.
And the second point:
Videos are not working on TikTok.
I have 3 theories for why I think this is happening.
- Could be Demographics.
- TikTok might actually be more of younger crowd.
- I thought this wasn’t the case or at least there was more of a distribution… but it looks like I was wrong about that.
- Could be the Niche
- I doubt it, if I’m being honest.
- It’s not like TikTok doesn’t have masculinity content.
- So I don’t think it’s the niche that’s the problem, it could just be that…
- My Videos Aren’t Appealing Enough
- I could improve my visuals and scripts for these videos.
- I could get better at editing.
- And I could get better at understanding how people are feeling and what they want.
With all that being said:
Result: This channel looks like it can take off on YouTube and achieve our intended goal.
- Continue with the data-driven videos.
Perhaps it’s too soon to conclusively say which topics resonate the most, but there are clear winners.
Ex: Anything that talks about being a “Nice Guy” is doing well.
And the last short was about being insecure about height.
That worked well too.
I will definitely be creating more shorts related to these topics in the next batch.
Conclusions (for now)
We seem to be headed in the right direction for both channels.
Especially, on YouTube.
Which is our intended goal, anyways.
Biggest Takeaway So Far
The data-driven videos definitely are worth doing because you don’t have to grind away for months without knowing if you're even creating the right content!
That’s exactly what I did for the first 41 videos on the Strong Finisher channel.
It was about 2 months of grinding without knowing if I’m even doing the right thing!
Ever since I introduced data-driven topics into my channels, the views have been solid!
The next big update will be after another batch of 10 videos have been posted to each channel.
Will bring that to you probably in 2 weeks.
In the meantime, let me know how it’s going for you?
Are you following along and creating your own data-driven content?
Drop any questions you have in the comments below and I’ll help you out 🙂