Results from Round 1 of Data-Driven Videos

Abhi Chand
June 8, 2023

Do it long enough to produce results.

That’s the statement I left you with last week.

And I have good news (and results) that I want to share with you.

We are going to put our scientific method hat on, and analyze the results we have now.

Plus, we’ll come up with a plan on how to move forward.



Results from Channel 1:
Be A Strong Finisher

Goal: Turnaround a channel that seems to be going nowhere.

Here’s a graph that shows my TikTok and YouTube views for the last 20 videos.

Comparing Views of Regular vs. Data-Driven Videos on Both Platforms

For the first 10 videos in this graph, I was grinding it out.

Coming up with topics I think people will find interesting.

Using up all my passion for business.

And sharing everything I’ve learned so far in business and life.

I was trying my best...

...but the views were stagnant.

And the channel didn’t seem to be going anywhere.

THEN… I started making data-driven videos.

I still talk about things I’m passionate about!

The main difference is that now I know what topics (specifically) people need help with and want to hear about.

I started creating videos on theses data-driven topics and...

These videos started getting views on both TikTok and YouTube.

Take a look below for the exact numbers.

Stats of the last 20 videos on the Strong Finisher channel

My passion-driven videos were bombing on TikTok and doing so-so on YouTube.

But since I’ve been doing data-driven videos, the views are up on both platforms.

It would be safe to assume that we are definitely heading in the right direction now.

The channel isn’t “saved” entirely just yet.

But it at least seems to be going in the right direction now.

A Note on YouTube vs. TikTok Views

YouTube views are MUCH harder to get!

That’s why I’m valuing them more in my spreadsheets.

In my experience, TikTok guarantees you ~200 views.

YouTube makes you earn every view you get!

That's why you will see me talk about YouTube views as much more valuable throughout this article.

Also, YouTube is still the best online platform to build an audience on.

The fact that our channels are doing well on YouTube is fantastic!

In total I have posted 51 videos so far.

The first 41 were all driven by passion and my desire to do something.

The last 10 have had data injected into my passion and desire to do something.

And its working.

Result: This channel looks like it can be turned around and saved.

Next Steps:

  1. Analyze which topics are getting the most views.
  2. Create a new batch of 10 shorts around these topics.
  3. Post another 10 and see what happens.

Results from Channel 2:
Integrated Masculine Man

Goal: Build a brand new channel that takes off in the fastest time possible.

Here’s a graph of my TikTok and YouTube views.

Please Note: The views here go into the thousands.

It’s looking good so far.

3 out of 10 shorts have crossed 1,000 views on YouTube.

That’s exactly what we want to see.

The goal has always been to build a brand on YouTube… we were using TikTok to test and see which videos work and get more views.

Interestingly enough, TikTok isn’t getting as many views as YouTube is for the channel.

Here’s the raw data:

Stats from the 10 videos on the Integrated Masculine Man channel

There are 2 things we need to pay attention to here.

  1. The videos are doing good on YouTube
  2. The videos are not doing good on TikTok

Let’s talk about the first point:

Videos are working on YouTube.

The ultimate goal is to build a brand on YouTube.

We are heading in the right direction here.


All we have to do is keep going and double down on what works.

And the second point:

Videos are not working on TikTok.

I have 3 theories for why I think this is happening.

  1. Could be Demographics.
    1. TikTok might actually be more of younger crowd.
    2. I thought this wasn’t the case or at least there was more of a distribution… but it looks like I was wrong about that.
  2. Could be the Niche
    1. I doubt it, if I’m being honest.
    2. It’s not like TikTok doesn’t have masculinity content.
    3. So I don’t think it’s the niche that’s the problem, it could just be that…
  3. My Videos Aren’t Appealing Enough
    1. I could improve my visuals and scripts for these videos.
    2. I could get better at editing.
    3. And I could get better at understanding how people are feeling and what they want.

With all that being said:

Result: This channel looks like it can take off on YouTube and achieve our intended goal.

Next Steps:

  1. Continue with the data-driven videos.

Perhaps it’s too soon to conclusively say which topics resonate the most, but there are clear winners.

Ex: Anything that talks about being a “Nice Guy” is doing well.

And the last short was about being insecure about height.

That worked well too.

I will definitely be creating more shorts related to these topics in the next batch.

Conclusions (for now)

We seem to be headed in the right direction for both channels.

Especially, on YouTube.

Which is our intended goal, anyways.

Biggest Takeaway So Far

The data-driven videos definitely are worth doing because you don’t have to grind away for months without knowing if you're even creating the right content!

That’s exactly what I did for the first 41 videos on the Strong Finisher channel.

It was about 2 months of grinding without knowing if I’m even doing the right thing!

Ever since I introduced data-driven topics into my channels, the views have been solid!

The next big update will be after another batch of 10 videos have been posted to each channel.

Will bring that to you probably in 2 weeks.

In the meantime, let me know how it’s going for you?

Are you following along and creating your own data-driven content?

Drop any questions you have in the comments below and I’ll help you out 🙂



Abhi Chand

About the author

Abhi is super passionate about business and marketing. He loves hitting the gym and working out while also being a bit of a nerd. But the best thing he likes to do is help people win big!

You may also like
  • Karen McCamy says:

    Congrats, Abhi! 😀 Looks great so far!

    Looking forward to what develops over the next phase…

    I concur with your analysis about Tik-Tok! I have always felt it was for a much younger crowd… I also believe that demographics have a lot to do with it (perhaps not YOUR demographics, but generally across many topics.) For instance, my own topic of business, DIYing with WordPress, Content Marketing, etc. would likely not have *my ideal readers* on Tik-Tok… There’s no sense in attracting “lots of views” if they are the ‘wrong’ audience… This data can also skew your results, although your topic (headline) could serve to counter any data discrepancies…

    I have been following your process, but not doing my own branding experiment yet. (Too many high priorities that need to take precedence.)

    Looking forward to your developing workshop on this entire process…and hoping that’s still in the works.

    Really confused about the intermediate phases (coming up with messages to test and especially the spreadsheets! :-O

    Thanks! <3

    • Hi Karen,

      Thank you for your comment. And yes, you are right. I doubt that WP DIYers would be on TikTok haha.

      Definitely not the right fit for your needs.

      I remember from F&A that you were focused on writing articles. Considering that they have worked well for you, I would double down on those.

      I think for your purposes specifically, this TikTok stuff might be a shiny object. But a cool thing to learn nonetheless.

      Yes, the workshop stuff is still in the works 🙂


  • Congrats Abhi!

    My bet would be your videos aren’t appealing enough.

    What I mean is that it’s possible that the thumbnails or the first 5-10 seconds (when people scroll through) aren’t attractive to get their attention.

    Or it’s the way you tell story, and how they come together in a video form. (Content topic should be fine since you’ve tested it).

    Or the way you setup your backdrop, your stage etc.

    I don’t think demographic and niche have much to do in this case. In fact, I think it’s a niche Tik Tok demographic would be highly interested in.

    Why? Andrew Tate. He is in the exact same niche as you. He promotes masculinity so much to the point people think he’s misogynistic lol.

    I’m definitely not saying you should be like him at all. Just use it to prove the point that demographic and niche aren’t the main issue here.

    I’d think a good next step is to study patterns. Go to profile page of influencers in your niche and see how they set up their scenes, made their thumbnail and edit their video etc.

    I used to think these “little things don’t matter much until I learned about various new careers that emerged because of short form video.

    For example, “thumbnail designer”. People are paying $1-3k PER thumbnail! That shows how important it is to get people attention through thumbnail, design and video editing.

    (If you need help with design feel free to reach me out. I never done thumbnail design before but I do a lot of landing page and funnel design. I’m keen to explore this simply because I’m curious and want to make content in the future too. Happy to do this as an experiment together.)

    • Hazel thank you so much for your comment! Sorry I’ve been super behind on replying.

      I think you are absolutely right about this. There’s a TON that I’m learning and trying to implement lightening fast.

      Thumbnails (on TikTok) don’t matter as much but the first 3-5 seconds definitely do.

      Thumbnails don’t matter much because the primary way to get new viewers and subscribers is through people watching videos on the For You page / feed. YT is similar with the Shorts feed. The first 3-5 seconds are definitely priceless. So having a strong hook is way more important.

      Thank you for the offer. I am doing a ton to improve the visual look and my setup. I will definitely reach out for help when I need it.

      It’s good to know I have the option to reach out to you 🙂

      Thank you again.

  • Hi, yes, when it comes to preparing the content, I am completely with Hazel. Learning from the other successes. We take the 10 successful producers and look at 10 of the most successful videos. Then we adapt and adjust it for ourselves. Then the structure of the thumbnails is also in focus.

    I was hooked on the ad test and tested the first positive ads with very good prices.
    But I find one thing very difficult – to make videos for it.

    Basically, I could now bring up many arguments, which prevents me from doing so. Essentially, I lack the motivation to shoot these videos myself. Writing scripts and more.

    • Hey Daniel, thank you for your comment!

      Yeah, one of the main mistakes I’ve made is to not niche down enough and am still too broad. I completely agree with the “analyze the 10 most successful videos” strategy.

      I’m glad you got the ad test done and got positive results.

      For making videos, I use my headlines / messages as topics. And think of what content I can create that addresses this topic.

      The main thing is that the topic has interest.

      Why do you feel like you lack the motivation to shoot the videos yourself? Just curious.


  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

    Take one of Our Classes to Start Unleashing Your Full Potential