Gain the Confidence to
Make Better decisions

Learn how to deal with indecisiveness and make winning decisions more often than losing ones.

3 Videos - 3 Steps - 3 Principles

Why Strategy is Counter-Intuitive

Learn why your brain can't be trusted. How do you side-step the normal way of decision making to see the best way forward?

How to Apply Outcome Projection

Discard intuition and focus on the facts. Some decisions may still carry risk, but this is the best way to mitigate a devastating wrong turn. 

Rough Estimates for Precise Predictions

Fine tune the decision making process to squeeze the information you have for the most informed decision possible. 

This Free Mini-Course has 3 Video Lessons that leave you with a practical implementation technique to conquering difficult decisions. 

"I'm not sure what to do!"

Being fearful of making the wrong decision is a completely natural phenomenon. However for some people, it can be crippling.

Things like...

  • Quitting a safe job to make a career change
  • Starting or ending a long-term relationship
  • Developing a new product or implementing a new marketing strategy

can have severe consequences if we make a bad choice.

The fear of making the wrong decision leads to procrastination. We are more likely to stay with what we know, even if it is terrible, rather than dive into the unknown. 

In terms of self preservation this makes sense, but how many great opportunities have passed-you-by, simply because you couldn't decide what to do?  

Any of these sound familiar?

  • “I can't afford to take the risk, what if I lose it all.” 
  • “I don't even want to think about this, there are too many options.”
  • “What if it ends up being the wrong choice, but I only find out later?”

Indecisiveness inhibits progress, and unfortunately it gets worse because it's a terrible personality trait too.

Even without being aware of it, your inability to make decisions can trickle down into your everyday life. 

"What movie do you want to watch?"      
"I don't know, you decide."

"What do you want to eat for dinner?"
"I'm not sure, what do you want?"

Indecisiveness is unattractive & annoying to other people.

When we act this way in more serious situations with bigger consequences, we feel weak. We are seen as weak. Worst of all, we become weak.

Knowing what you want and going for it is the polar opposite. It shows confidence, assertion and the willingness to step into the unknown. These are great qualities to strive for.    

Sure, but how do I know I'm making the best choice possible?

It is a good question to ask. 

Playing with predictions is a good start, but that is way easier said than done if you want the odds in your favour. It gets even harder when you are supposed to steer clear of intuition. 

Seasoned career gamblers, stock-brokers and weathermen don't rely on intuition to make a good call. 


They all have systems to compile their data, so that they may make the most likely winning prediction.  

Compiling the data of your situation and laying it out so that you can make the most informed decision is called Strategic Thinking. It doesn't mean you are guaranteed success, but it sure does put you on the right track. You can become acutely aware of the risk, and make a decision based on what you are willing to loose, rather than on just "hoping it might work" because "you think it might work".

Strategic Thinking is one of those skills that is extremely valuable and that almost no one is taught.

The Habit of Strategic Thinking 

People who are ALWAYS in physically great shape are more than likely putting in the time and effort. Training and a suitable diet are part and parcel of their lifestyle. Habits of "staying in shape" make staying in shape possible.

It seems obvious, but have you considered that all other successes are the same? 

People like Elon Musk, Jeff Besos, Bill Gates, Richard Brandson (all successful entrepreneurs) stay on top of their game because they are making good decisions more often than not.

Strategic Thinking is a habit you have to use, otherwise you are just guessing and hoping what you are doing is right. The more you practice strategic thinking the more good-decision-making becomes part of your lifestyle. 

How do I practice Strategic Thinking?

The answer to this question is the application of a Mental Model.

A Mental Model is a specific thought process that can be used to solve a problem or to better understand the world. At ikario we have one specifically for difficult decision making. 

We call it Outcome Projection.

A Free Mini-Course

Outcome Projection:
Strategic Decision Making

Most people want the shortcut to a great outcome, but all too often neglect the importance of strategy. Learn a specific method of strategic thinking to grow your confidence and get ahead of your competition by making the right decisions faster and more often.  

Wondering what could possibly be packed into 3 video lessons?
Have a look...

Not Just A Pros vs Cons List

A typical approach to decision making is making a list with Pros & Cons. Then choose the side with more points. Although this carries merit, it's not comprehensive enough to see the bigger picture.

Know your Brain

Learn how your brain is working against your decision making. Beat biased thinking to rise above the "monkey brain" and make an informed decision. 

Using Mental Models

Mental Models are the tools you use to counter-act bias. Learn a specific mental model to implement time and time again.

Let's use Science

Without going into too much detail, our approach to outcome projection is based on Bayes Theorem which is perhaps the most important formula in probability. Find additional resources to learn more about it.

Conservative Estimation

Learn to use conservative estimates so as not to skew your potential outcomes. This is a practical use of pessimism. (The right kind of pessimism.)

Personal Examples

Personal stories of failure and success say it best. See how our method of strategic thinking as been applied to real life examples. 

Outcome Projection:
Strategic Decision Making

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